Lafayette Anticipations | Paris

FROM 5 JUNE 2018

Boutique à Rebours
46 Rue Sainte-Croix de la Bretonnerie
75004 Paris / France

The first ONE MILLION À Rebours collection reproduces individual items from the entire repertoire of ONE MILLION porcelain to the present day.


À Rebours is a small novelty shop nourished by the big ambitions of creation. Serving as the Fondation d’entreprise Galeries Lafayette’s commercial alter ego, À Rebours pays tribute to Huysmans’ novel of the same name. The store is particularly inspired by the book’s antihero and his art of collecting, prompting him to investigate the tastes of his era.
The 100 m2 store offers contemporary objects - little, if not available elsewhere. Unusual, witty, useful and quirky, the selection is an answer to the emergence of new forms of production and consumption, respectful of their materials, know-hows and creators. À Rebours is the outpost for a conscious trade, open to the ideas that transform and embellish our daily life.